But after all, what are Labubus?

Labubus are much more than collectible figures — they are small works of art with their own personality. Created by the artist Kasing Lung and produced by Pop Mart, they have become a global phenomenon thanks to their unique aesthetic, between cute and irreverent. Today, they are part of the universe of those who appreciate design, pop culture, and a creative touch in everyday life.

More about Labubus, a worldwide phenomenon

It all started in Hong Kong, in the imaginative universe "The Monsters". Since then, Labubu has evolved into a true style icon, with hundreds of editions released — from the popular blind boxes to special collaborations like the Macaron series, the Pirate Labubu, or the edition with Coca-Cola. Beyond collectible pieces, Labubus have also become fashion accessories, often seen hanging on luxury bags like Hermès, Louis Vuitton, Chanel, and other high-end brands.

Figures like Dua Lipa, Lisa (BLACKPINK), David Beckham, among others, have already been seen with Labubus on their shoulder — literally. Whether as an amulet, irreverent detail, or statement piece, these figures are increasingly present in the fashion world.

Explore the available collection and discover which Labubu suits you.