Nike Air Jordan 1 Low x Travis Scott — A worldwide phenomenon
When we talk about collaborations that changed the course of contemporary international urban culture, it is impossible not to mention the first release of the Air Jordan 1 Low x Travis Scott. Released in 2019, the first version of the singer's sneakers sold out in seconds, both online and in physical stores, becoming one of the most sought-after releases ever.
In parallel with the Yeezy line from Adidas in collaboration with Kanye West, the Air Jordan line from Nike with Travis Scott originated the most anticipated and media-covered releases of the last decade in the USA and, consequently, worldwide.